Project Timeline

“Booktalk” is a phrase coined in 1985 by award-winning children’s author Aidan Chambers and identifies the concept of ”talking about reading” with reader-response contexts, or interacting with text. Nancy Keane, on her award winning website, explains several associated activities that help to expand a reader’s interest in what they read.

In 2002, Sheila English, owner and founder of Circle of Seven Productions, coined and trademarked the term book trailer. Her concept was to produce these 30 second to two minute videos to help book publishers market their books. She has since grown that brand to become the number one book trailer production company in the world.

In the fall of 2002, Dr. Robert Kenny (Associate Professor and Chair of the Department of Leadership, Technology & Research at Florida Gulf Coast University), in collaboration with Ms. Ginger Klega, media specialist in Orange County School District, conceived of using video book trailers to help students visiting her media center to select books from their school’s reading lists. The term digital booktalk was coined at that time. Their idea was to produce these same short videos of the books to introduce books to reluctant and striving readers.

The members of the original design team for the legacy version of the digital booktalk (DBT) site were graduate students enrolled in spring and summer 2003 graduate courses taught by Dr. Kenny and Mr. Phil Peters, Professor in the School of Visual Arts and Design at the University of Central Florida. The initial conceptual design was developed in Prof. Peter’s graduate Media Design class and the site first went online in April of that year. These efforts were followed up during the summer and fall terms in Media Production classes taught by Dr. Kenny, after which the second iteration of the site was published. The site has since undergone many improvements. The current version represents the fourth iteration and is continually undergoing upgrades and content revisions.

The original target audience for DBT was students in the middle grades –what was believed to be a critical developmental area in need of outreach. In 2004, while gathering research to evaluate the efficacy of the idea of using DBT to help students make good reading choices, Dr. Kenny and his research partner, Dr. Glenda Gunter, (Associate Professor and Program Coordinator for the Educational Technology and e-Learning Certificate Programs at the University of Central Florida) discovered that the concept was very effective in reaching out to even the most reluctant of readers. The two trademarked the term “digital booktalk” and have since extensively researched and developed a vast array of supplementary instructional curricula to teach students in all grade levels and on all reading levels the basics of digital narratives.

The production curriculum of DBT focus uses instructional and digital design skills taught in the undergraduate Digital Media and graduate Educational Technology curricula. These skills include a blending of research and writing, instructional design with animation, visual storytelling, video recording and editing, audio recording, graphic design, web site development, programming, and database creation.

During our first significant site re-design production (version 3) in the spring of 2005, we were able to begin a relationship with MetaMetrics, Inc. to utilize their extensive shareware Lexile Framework Reading Database technology to retrieve updated information on the books featured on the web site. Our academic partnership was a match made in heaven as lexile.com aims to match readers with books by accurately determining their reading level. Digital Booktalk shares the same goal, but accomplishes it through video book trailers and other accessible, interactive digital dynamic media found on this site.

The current iteration of the site is version 4. This was conceived in 2013 to integrate the latest technologies and freshen the look and feel of the site. We have since added new lesson plans and contextualizers in our UB the Director section. New trailers are added each semester at the completion of video production courses at UCF and FGCU.

Who We are

Digital Booktalk, a UCF Showcase of Undergraduate Research Excellence (SURE) Grand Prize Winner, is the result of collaborative efforts between Dr. Robert Kenny at Florida Gulf Coast University and Dr. Glenda Gunter at the University of Central Florida. The curriculum was originally developed in conjunction with Orange County School Media Specialists in Orlando, Fl. The conceptual design is based on research into what motivates reluctant and striving readers to select, read, and complete books.

Research and Methodology

According to the Florida Department of Education’s 2004 annual report, less than half of every grade could read at their grade level. Ten years later and millions being poured into education, little improvements have been made with too many still not being able to read at grade level. In an effort to proactively combat poor reading comprehension and institute a new methodology that utilizes the story invention process to motivate reluctant and striving readers, Drs. Gunter & Kenny have long believed that the Digital Booktalk project is an innovative way to integrate digital narratives into the curriculum.

A more extensive description of their work can be found in the literature. Here is a short reference list of their journal research on this topic:

• Gunter, G. A. & Kenny, R. F. (2012). UB the Director: Utilizing digital book trailers to engage gifted and twice exceptional students. Gifted Education International, 28(1), 146-160.
• Kenny, R. (2011). Beyond the Gutenberg Parenthesis: Exploring new paradigms in media and learning. Journal of Media Literacy Education, 3(1), 32-47.
• Kenny, R. F. (2008). Digital narrative as change agent to teach reading to media-centric students. International Journal of Social Sciences, 2(3), 187-195.
• Kenny, R. F. & Gunter, G. A. (2006). Enhancing literacy skills through digital narrative. The Journal of Media Literacy, 53(2), 40-45.